Case study
SV2
Project length
12 months
Project length
12 months
Company size
50 employees
Company size
50 employees
industry
E-com
industry
E-com
Views generated
SEO
Views generated
SEO
Case study
SV2
Project length
12 months
Company size
50 employees
industry
E-com
Views generated
SEO
$2M+ Sales Generated
50M+ Views
39% Lower CPA
Summary
To scale the SV2 Football Camps, we implemented a dual-funnel content strategy that leveraged both short-form and long-form viral content. We used short-form clips—including high-octane skill challenges, "100 kids vs 1 Pro" highlights, and "stop-the-scroll" viral moments on TikTok and YouTube Shorts—to drive mass awareness and capture the attention of a global youth audience. These were then paired with long-form storytelling on YouTube, such as cinematic "Football Journey" episodes and behind-the-scenes camp documentaries, which built deep emotional trust with parents and players. This "one-two punch" transformed digital engagement into physical attendance, consistently selling out camps across the UK and expanding the brand into international markets like Dubai and Miami.
Summary
To scale the SV2 Football Camps, we implemented a dual-funnel content strategy that leveraged both short-form and long-form viral content. We used short-form clips—including high-octane skill challenges, "100 kids vs 1 Pro" highlights, and "stop-the-scroll" viral moments on TikTok and YouTube Shorts—to drive mass awareness and capture the attention of a global youth audience. These were then paired with long-form storytelling on YouTube, such as cinematic "Football Journey" episodes and behind-the-scenes camp documentaries, which built deep emotional trust with parents and players. This "one-two punch" transformed digital engagement into physical attendance, consistently selling out camps across the UK and expanding the brand into international markets like Dubai and Miami.
Summary
To scale the SV2 Football Camps, we implemented a dual-funnel content strategy that leveraged both short-form and long-form viral content. We used short-form clips—including high-octane skill challenges, "100 kids vs 1 Pro" highlights, and "stop-the-scroll" viral moments on TikTok and YouTube Shorts—to drive mass awareness and capture the attention of a global youth audience. These were then paired with long-form storytelling on YouTube, such as cinematic "Football Journey" episodes and behind-the-scenes camp documentaries, which built deep emotional trust with parents and players. This "one-two punch" transformed digital engagement into physical attendance, consistently selling out camps across the UK and expanding the brand into international markets like Dubai and Miami.
Results
Over a transformative 12-month period, we successfully scaled the SV2 Football Camps into a global powerhouse by executing a high-volume content strategy that yielded 5,000+ attendees and over 100 million views. By producing 150+ videos across short-form and long-form platforms, we turned every camp into a viral event, maintaining a relentless digital presence that drove sold-out sessions across the UK and into international markets like Dubai and Miami. This strategic synergy between aggressive content creation and market expansion didn't just fill pitches—it converted SV2’s digital influence into a premier, self-sustaining live experience brand.
Results
Over a transformative 12-month period, we successfully scaled the SV2 Football Camps into a global powerhouse by executing a high-volume content strategy that yielded 5,000+ attendees and over 100 million views. By producing 150+ videos across short-form and long-form platforms, we turned every camp into a viral event, maintaining a relentless digital presence that drove sold-out sessions across the UK and into international markets like Dubai and Miami. This strategic synergy between aggressive content creation and market expansion didn't just fill pitches—it converted SV2’s digital influence into a premier, self-sustaining live experience brand.
Results
Over a transformative 12-month period, we successfully scaled the SV2 Football Camps into a global powerhouse by executing a high-volume content strategy that yielded 5,000+ attendees and over 100 million views. By producing 150+ videos across short-form and long-form platforms, we turned every camp into a viral event, maintaining a relentless digital presence that drove sold-out sessions across the UK and into international markets like Dubai and Miami. This strategic synergy between aggressive content creation and market expansion didn't just fill pitches—it converted SV2’s digital influence into a premier, self-sustaining live experience brand.
Ready to explode your social media?
©Ultimate Marketing Management FZCO. All rights reserved.
Ready to explode your social media?
©Ultimate Marketing Management FZCO. All rights reserved.
Ready to explode your social media?
©Ultimate Marketing Management FZCO. All rights reserved.